In order for goals to be successful, rather than just ideas, it is best to write them down and follow a clear structure ensuring that they are SMART
What does SMART stand for?
SMART is a mnemonic that can be used to help ensure that effective objectives or goals are set and guide progression, it stands for:
- Specific
- Measurable
- Achievable
- Realistic
- Timebound
An objective is a sub-goal. It identifies a short-term, measurable step within a designated period of time that is moving toward achieving a long-term goal.
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“Make sure you state how you will record your success.”
Karen Waite, founder, Leap Like A Salmon
How to write SMART goals
Specific
Specific objectives are clear and well-defined.
Significant, Stretching, Simple.
I want to be “good”
I want to be “better”
I want to “improve”
How much better? How good?
Measurable
Progress towards objectives often need to be monitored whilst work is underway.
Meaningful, Motivational, Manageable
How will you measure progress? Who will measure it?
Achievable
Achievable objectives ensure that everything is in place and that if the person does not reach their goal they cannot reasonably point the finger elsewhere and would need to reflect on why the desired outcome/goal was not achieved.
Appropriate, Agreed, Assignable, Actionable, Action

“Giving a time scale adds an appropriate sense of urgency “
Putting a time scale against your SMART goals will help you focus
Realistic
Objectives should also add useful value within the context where they are being set, being aligned with strategies and higher goals.
Relevant, Results/Results-focused/Results-oriented, Resourced
Timed
Giving a time scale adds an appropriate sense of urgency and ensures that the objectives meet agreed time scales.
Time-oriented, Time framed, Time-based, Timely, Timetabled, Time-limited, Trackable, Tangible
When (date) will you reassess your goals?
How do you measure your progress?
An update on the smart mnemonic is the addition of ‘ER’ which makes them SMARTER and includes:
- Evaluate
- Review
This is good practice and ensures you continue the cycle.
Evaluate
Ethical, excitable, enjoyable, engaging.
Review
Reevaluate, reward, reassess, revisit, recordable, reaching
Setting SMART goals
Commit to starting and when you start this is the order M-A/R-S-T that is proven to be the best way to write objectives.
Measurable is the most important consideration. You will know that you’ve achieved your objective because here is the evidence. Make sure you state how you will record your success.
It is important that if you are setting a goal or an objective for other people, everyone involved can understand it. Objectives need to be is free from jargon – make sure you define all your terms. This will ensure clarity and consistency of language.
Reviewing SMART goals
- Have you got all the resources?
- Are they sufficiently motivating?
- Are they challenging enough?
- What is your contingency plan?
- How will you reward yourself when you achieve?
The Leap Team hope that this will provide you with a good foundation to begin creating your own meaningful goals and objectives that will bring you future success. We would love to hear your own success stories that have come about with the help of implementing SMART. The Leap Like A Salmon CPD Hub can help you keep on track of your SMART goals – why not start a FREE trial today to see how our leading CPD platform could benefit you.
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Thanks for reading and please do comment and share, should you have anything you want to ask us, please do get in touch here:
Karen Waite
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